FUTURE REFLECTION, 2025

On the occasion of Milan Design Week 2025, CUPRA strengthens its collaboration with contemporary artist Andrea Crespi through an exhibition project that merges technology, emotion, and aesthetic research. The synergy between the brand and the artist unfolds across a site-specific installation, celebrating a shared vision of innovation, design, and unconventional creativity.

In an era where social media dominates the exaltation of “self”, Andrea Crespi explores the concept of identity through a dual investigation: the relationshipbetween man and machine, embodied in the futuristic reinterpretation of theCanovian classicism of Love and Psyche, and the ephemerality of the real,manifested in the repetition of the image in an infinite game of mirrors.Container and content blend in the perpetual reiteration of Beauty and Illusion.

AMORE & PSICHE / ARTIFICIAL & PHYSICAL captures the encounterbetween humanity and technology, intertwining in a fluid and transformativedance. The human figure dissolves into the fluidity of the technological,blurring the boundaries between artificial and physical, realityand imagination. This visual narrative reflects the creation of a heterotopicfuture in which love, eternal and unwavering, transcends the barriers of timeand space. It explores the act of metamorphosis - an evolutionary dialoguebetween man and machine - that invites us to question the ethical andexistential implications of progress. Through this symbiotic fusion, the workbecomes a testament to the human quest for understanding in an increasinglycomplex and interconnected world, highlighting the potential of creation as atransformative and evolutionary act. The figures merge with the sinuosity ofmatter, bringing to life a composition that investigates the embrace of eternallovers. In this intertwining, the essence of a continuously evolving worldcrystallizes, surpassing the limits of our wisdom and adapting to the ongoingchanges through emotions and empathy.

SPAZIO AURA is a modular environment conceived as a sensory and perceptual experience, where art, technology, and sustainability intertwine in a subtle dialogue with the viewer.
The decagonal structure measures approximately six meters in length and two and a half meters in height. Its ten mirrored interior walls expand the visual field, offering an altered and reflective perception of the space and those who inhabit it. The ceiling, backlit by an integrated LED system with smart control, generates dynamic light scenarios, shaping the atmosphere in tune with rhythm and presence.



Title: Future Reflection
Year: 2025
Milan Design Week 2025 - In partnership with CUPRA